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Sony live cricket, Premium Content, Original are the three major growth pilars for sony live cricket
Mumbai: Sony Pictures Networks India (SPNI) is the three core pillars of live sports, premium content and original growth for the OTT platform SonyLIV, which has seen a change in management since the departure of its former head Udaya Godhi.
Sony live cricket has a new team led by Danish Entertainment Television (SET) business head Danish Khan which includes Ashish Golwalkar, Aman Srivastava, Amit Raisinghani and Amogh Dusadh. Talking about the platform's future plans, SonyLIV head programming and new initiative Amogh Dussad said that the KPI is quite obvious to SonyLIV as it works on a freemium model.
“We want to expand our engagement levels on AVOD and build a strong membership base. We have a new leadership team as you know. Danish is leading the entire piece. Ashish and Aman have just joined it. This is the first step towards getting a game plan into action. The drivers of our strategy are Live Sport, Premium Content and Originals. We intend to build all three in the coming quarter.
Ashish Golwalkar, who leads the content for SET and SonyLIV, said that the future is moving towards an SVoD model. Therefore, the objective is to increase the subscription base where things increase the level of investment in original content.
“We did some original material but did not play extensively in terms of name and marquee qualities. On SET, there have been big shows like 'Kapil Sharma', 'Indian Idol'. A similar route is something that we will follow in the context of SonyLIV as well as the shows we commission. We want to get the right investment in the right kind of ideas and content. We are open to all kinds of ideas, ”he said.
It aims to convert over 250 million people on Sony Network to SonyLIV. "We have to create content and offerings within the universe that we have so that they convert to SonyLIV."
In terms of languages, Golwalkar said that Hindi and English would be important. Since SPNI already operates channels in Marathi and Bangla locations, there will be original content. Then the markets in the south are being considered.
Dussaud said that football, tennis, cricket and WWE have a bigger audience following. "The next year is a big year with the Olympics and Euro coming up. There is a large number of viewers who are our catchup content which includes shows like 'KBC', 'Indian Idol', 'Tarak Mehta', 'Crime Patrol'". These shows perform extremely well. Our iconic shows and older episodes also increase viewership. Our English content, which is behind the payout, also gets good traction and we have Ni Pictures, Laynsget, shows good with companies such as Sky doctor ',' Community ', Management Anger Management "as the show."
The objective, he explained, is to have a consistent consumer package that delivers the right price at the right price point. Live sports, he said, are one of the strongest offerings in the freemium space because of the sense of event surrounding it. On the children's front, he said it would come at a later date. Some content from Sony YAY is already available on SonyLIV, but the platform is still building its overall strategy in the kids space. This, he said, would be evaluated in great detail.
He said that catchup content increases viewership. So SonyLIV has strong markets that SET and Sony see the most. But at the same time, they do not even realize that the catchup TV is affecting the viewership of SET and Sony SAB.
He said, “This channel marries skews and we get tremendous traction from the top 10 cities. There is a heavy skew between the urban, affluent audience, both SET and SAB. This is what we see in the app as well. The top 10 cities contribute 60–70% of SonyLIV consumption. It aims to go deep into the Hindi markets. South is also a big opportunity.
Sony to decode RIL's proposed TV18 alliance
A Bloomberg news report sparked a bombing last fortnight when it said two big broadcasting companies, Network18 Media and Investments Ltd, owned by Japanese giants Sony Corp and Mukesh Ambani, are coming together in the Indian market. Later, The Economic Times reported that the two would form a joint venture (JV), in which Sony would hold a larger stake. So far no official word has come from any company on the proposed deal.
Ambani's television network's entertainment channel Viacom18 Media Pvt. Are placed under Ltd., TV18 Broadcast Ltd. and Viacom Inc. TV18 holds a 51% stake in the company.
When it increased its stake in Par JV in 2018, TV18 extended its brand and content licensing arrangement with Viacom for another 10 years. Currently, Viacom18 operates more than 40 channels in seven languages. It also operates Viacom 18 Motion Pictures, a film company, video streaming platform Voot, which has a distribution company, IndiaCast Media, plus interest in live events and merchandising. Sony Pictures Networks India, on the other hand, is a subsidiary of Sony Corp, which operates over 20 channels, including several sports networks.
If the deal actually fails, it could affect the media and entertainment landscape in India in many ways. Jehil Thakkar, partner at Deloitte India, said, "This will create a massive powerhouse as a broadcaster, a multi-language and multi-genre eunuch."
However, the biggest impact of the deal will probably be on sports broadcasting. In 2017, Star India paid ₹ 16,347.50 crore to win the telecast rights of the Indian Premier League (IPL) for five years starting 2018, beating Sony Pictures Networks India, which held IPL rights for 10 years. .
Reliance Jio Infocomm Limited, which made a bid of ₹ 3,075.72 crore for Internet and mobile rights of IPL, also lost to Star. In April 2018, both Sony Pictures Networks and Reliance Jio once again overtook Star in their bid for the Board of Control for Cricket in India (for all matches played at home), which later became the leader in cricket broadcasting.
“With Reliance and Sony combined, future sports rights will be fiercely contested. The International Cricket Council (ICC) has a clause where you must have experience in sports broadcasting before bidding for rights. Through alliances with Sony, Reliance — which has been keen on sports — resolves that issue, ”said a TV channel executive, declining to be named.
Media expert Chintamani Rao said, "Sports is a very powerful genre and remember, it is cricket that really made Hotstar, who is today a market leader among OTT video streaming platforms." Obviously, this deal will also have an impact. OTT Space which is working with 30 players of different sizes and scales. Experts are divided on whether the new entity will retain three different OTT platforms in its portfolio, including Sonilive, Voot, and Jio, or merge and build everything under the latter. Rao admitted that Reliance was not really interested in the broadcasting business. "For this, TV play is nothing but a source of content for Jio," he said. Once the fiber-to-home is shut down and people switch to OTT streaming, the full effect of the deal will be over. Then it will be huge, ”said Thakkar of Deloitte, although mobile phones may still be the largest platform for streaming, in the next five years, living room devices will also contribute to OTT viewership.
Sony live cricket; other major impact will be on material expenditure. The streaming war will continue and content will become expensive as more people pursue the same content. Raj Nayak, a media consultant and former CEO of Colors, said, "Content creators will become high, while shows and movies will maintain their scale and quality", while Sunil Lulla, former group CEO of ALTBalaji, said earlier that "all content fights K Mahabharata to be fought on digital ”, in which category. Expected to touch 30,000
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