How do I boost organic reach and engagement on social media posts?
The first initial and important thing that you need to figure out, if you want to boost your traffic and organic traffic is what the algorithm of the platform that you are using and wants.
Every platform has a algorithm and also every platform has different algorithms so for every one you will have a different strategy this time I will use Facebook as an example.
For that First we need to think about that what is the algorithm and what is in Facebook cases it is highly engaging content, and Facebook want to be the biggest online platform for all in around the world and for that he needs that people spend a most of the time on the platform and for that to happen Facebook benefits the creator that have the lot of engaging content, if you wish the same here are some tips.
1. Publish or Upload more videos
Nowadays what people do the lot of on the internet is what videos and Facebook knows that if you wish to increase your organic traffic your social traffic than you should prioritize your videos over photos and links. Preferably you should have 70 percent videos 20 percent of photos and 10 percents links.
2. Facebook live
Facebook live is 6x or more times and lot of engagements than posting of different kinds of videos on Facebook platform if you wish to increase your social and organic traffic you should at least made one per week
3. watch party
A watch party of Facebook is when any public video including you on and you hotting it like if is online, people are 800 percent times lot of likely to comment a watch party videos over a normal one.
4. simple Questions
5. Focus on high quality content
Facebook is always looking for a good and branded content no copy rights and if you made the effort to make that an outstanding branded content your chances of being funding will increase.
6. Drive traffic from other platforms
In some case of you have also another platform where you have a following driving different kind of traffic from them to your Facebook is a good path of increasing your Facebook social traffic.
7. Having messenger chat-bots
Having a messenger chat-bot is such a great paths of increasing the engagements of your community on Facebook after all you just human and there's a limit of how many people you can interact with them.
8. allocate ad budget
Also You can use on your Facebook your ad budget to increase your organic reach your social traffic engagements even with a small budget.
I’d say there are some main goal keys and features of any Facebook Page, but some in details will vary based on your audience and your niche.
First of all, you should make sure that you:
- regularly analyze your audience (whether with Facebook Insights or an external one ) - it helps pin-point who your ads should be targeted to
- check what times of day, which week and day, night and day and during which period in general your users are more active and also which countries are more active - do not waste money on a campaign when no one will see your ads or organic posts regularly
- remember to moderate comments under your paid and organic posts - if complaints and spams get out of hand, your target audience would not want to buy what you are selling
- keep track of your best performing and social organic and paid for posts - narrowing down on what your audience likes to see will save you time in preparing future campaigns
The reason why I keep insisting on both organic and sponsored posts is because (a) no one has an infinite amount of money to spend on there ads, and (b) would you seriously follow anyone if they are constantly trying to sell you something? It’s annoying, is not it?
Create your own branded content that’s actually useful for them, things like how they can use your products, what other customers had to say about your services your products, and so on It will help retain the users you reached with your ads.
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