Twitter better than Facebook to target professional people

 

Is Twitter better than Facebook to target professional people?

It would help to know what market you’re targeting. “Professionals” is a blanket term that could be used to describe people in many sectors including business, finance, tech, and even marketing. But in order to attempt to answer your question, it’s important to look at the demographics of each platform and what they are primarily used for.

Twitter is used by a quarter of US adults regularly, with a large portion of them between the ages of 18–29. It’s mainly a platform used to discuss trending topics and news, so it’s extremely popular with journalists, politicians, and celebrities. It has about 330 million active monthly users, and 4 out of 5 millennial's check their Twitter feed at least once a day.

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Facebook has about 2 billion monthly active users all over the world, and is very popular among virtually all age groups. Unlike twitter, which mainly focuses on sharing unfolding events and new ideas, Facebook is mostly used for connecting with friends and family. It can also be used to expand your network, hosting millions of groups on almost any topic imaginable.

Based on these two distinct profiles, it can be safely assumed that Facebook is your best best for finding a professional audience. It’s very easy to create a page for your business and engage with current and prospective clients. Best of all, creating a page is free!

Overall, if your business isn’t on Facebook, you’re at a disadvantage.

With a little extra commitment and paid advertising on top, Facebook is a powerful tool to help your brand reach a global audience.

But don’t discredit Twitter just yet. While it’s true the site has a smaller audience and less social engagement than Facebook, targeting public figures and influences on twitter helps you create brand ambassadors for your business, helping to spread your message to other platforms as well.

The use of hashtags can help get your business trending in certain circles and encourage your target audience to head to your page to view your tweets. If you’re willing to shell out a little extra money as well, promoted tweets can bump your message right up to the top of your audience’s timeline.

Each platform has pros and cons that depend on the demographic you’re trying to reach and the message you’re trying to deliver. Used simultaneously, Facebook and Twitter allow you to expose your brand to billions if used in an effective way.

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